Thinkature - Real-time collaboration for the web
About Thinkature
Thinkature brings the richness of in-person, visual communication to the web by placing instant messaging inside a visual workspace. Use it as a collaboration environment, a meeting room, a personal web-based whiteboard, or something entirely new.- Collaboration environment? - By Chris Chesher
Beyond convergence: Confluence and the role of advertising
New Internet technologies allow online users to create content. Some of this content is brand information that traditionally developed and promoted by advertising agencies. Agencies have reacted to this phenomenon in different ways: some embrace it, some ignore it, and others encourage employees to act as consumers in developing content, perhaps in questionable ways. This essay presents a concept called confluence culture to describe the changes that the advertising industry is currently undergoing relative to the rise of digital culture. We argue that all advertisers, in order insure their relevancy, must recognize the role confluence culture plays in their work.
- Interesting followup to this week's article by Deuze. - By Amit Kelkar
- New Internet technologies allow online users to create content. Some of this content is brand information that traditionally developed and promoted by advertising agencies. Agencies have reacted to this phenomenon in different ways: some embrace it, some ignore it, and others encourage employees to act as consumers in developing content, perhaps in questionable ways. This essay presents a concept called confluence culture to describe the changes that the advertising industry is currently undergoing relative to the rise of digital culture. We argue that all advertisers, in order insure their relevancy, must recognize the role confluence culture plays in their work.
Posted from Diigo. The rest of ARIN6912 2009 Digital Research and Publishing group favorite links are here.
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