Publish new bookmarks 03/05/2010 (a.m.)

• YouTomb

  Tags: youTube, copyright, archive, takedown, DMCA, free culture

  • YouTomb is a research project by MIT Free Culture that tracks videos taken down from YouTube for alleged copyright violation.

• Books in the Age of the iPad — Craig Mod

  "Print is dying. Digital is surging. Everyone is confused.
  Good Riddance.
  
  As the publishing industry wobbles and Kindle sales jump, book romanticists cry themselves to sleep. But really, what are we shedding tears over?
  
  We’re losing the throwaway paperback.
  The airport paperback.
  The beachside paperback.
  
  We’re losing the dredge of the publishing world: disposable books. The book printed without consideration of form or sustainability or longevity. The book produced to be consumed once and then tossed. The book you bin when you’re moving and you need to clean out the closet.
  
  These are the first books to go. And I say it again, good riddance."

  Tags: ipad, books, design, web2.0, newspapers, ibooks

  • - By Chris Chesher
  • - By César Albarrán

• Is Content King? Then Distribution Is Crown Prince

  There are lot of lessons still to be learned. If marketing and distribution are, in fact, the key, then having users pay for content (as Mr. Murdoch himself has indicated) would be nothing short of suicidal. But how to pay for content, marketing and distribution? Advertisers have to jump in the boat, there is no other way... and this will not happen until TV and the Internet become one and the same. Would you rather have your ad running during the Super Bowl or in a thousand websites?

  Tags: no_tag

  • - By César Albarrán
  • During the next few years, existing media players will begin to increasingly face the realities and challenges that those of us online have always dealt with -- an audience with a short attention span and a whole slew of viewing options
  • there are far more cases where great content does not seem to matter at al
  • if content is king online, then distribution and marketing are the "crown princes.
  • Is your content optimized for search?
  • Do you understand and embrace social media?
  • Can you design creative that speaks to online audiences?
  • Your content needs to appeal to a specific user or advertiser segment.
  • Make your content efficiently and at a high quality.
  • Set aside some of your budget to pay for distribution.
  • Creating great content is only the first step; if you want those eyeballs and audience, be prepared to invest in distribution and marketing.

Posted from Diigo. The rest of ARIN6912 Digital Research and Publishing group favorite links are here.